How We Use Amazon Brand Analytics
CPG Edge manages Amazon advertising for CPG brands. Brand Analytics is one of the inputs we use
to make those ad decisions.
This page explains what data we pull, what we do with it, and how we protect it.
There is no app for you to log into. We are a managed service. You authorize us, we pull your data
through the Amazon Selling Partner API, our team uses it to run your advertising, and you get reports
and recommendations from us directly.
What we pull
With your permission, we retrieve these Brand Analytics reports for your brand only:
- Search Query Performance — which search terms bring shoppers to your products, and how
many click and buy. - Search Catalog Performance — which of your products get the traffic for each term.
- Market Basket Analysis — what customers buy in the same order as your products.
- Item Comparison and Alternate Purchase — which competing products your shoppers looked
at or bought instead. - Repeat Purchase Behavior — how often customers buy again.
- Demographics — the age, income, and household profile of your buyers. Amazon gives us this
in grouped, anonymous form only. We never see individual customers.
What we do with it
We use it to run your ads. In practice: - Find keywords to bid on. Search Query Performance shows terms where you get seen but not
bought. We fix the targeting and the listing. - Cut wasted spend. Terms with clicks and no sales get reduced or removed.
- Target competitors. Item Comparison tells us which competing products to advertise against.
- Build DSP audiences. Demographics and Market Basket data tell us who to reach and what
categories to reach them in. - Find bundle opportunities. Market Basket shows what your customers buy alongside your
products. - Decide what to promote. Repeat Purchase data shows which products are worth pushing for
long-term value.
You get a monthly report showing what we found and what we changed.
How we protect your data
Your Brand Analytics data is confidential. We treat it that way.
- We use it only to run your account.
- We never mix it with another client’s data. No benchmarks, no industry reports, no shared
insights. - We never sell, share, or give it to anyone else.
- Only the CPG Edge team members on your account can see it. Access is logged and requires two-
factor login. - Data is encrypted when it moves and when it is stored.
- Stop working with us and we delete everything within 30 days. You can revoke our access in Seller
Central at any time and we stop pulling data immediately.
This meets the Amazon Selling Partner API Acceptable Use Policy and Data Protection Policy.